Crederia

Crederia is a lead generator providing a variety of loans to European consumers across various countries including Spain, Poland and Czech Republic. They capture a consumer's financial requirements and match this with a suitable lender.

Challenge

Crederia required a reliable and scalable platform to distribute leads across various verticals, countries and lenders. Equally, they were searching for a fresh corporate identity makeover with a new design optimised across various devices - resonating with target audiences. The company required an infrastructure design which enables the software to be distributed and fault-tolerant due to a very high volume and high throughput environment.

Solution

  • Develop front facing APIs to process leads from the website and partners.
  • Develop a backend lead distribution engine responsible for routing and submitting leads to the adequate lender.
  • Develop an administrative interface to manage lenders, routing logic and various forms of reporting for business intelligence.

Results

  • 0 Processed within 6 months

  • 0% Conversion rate

  • 0 Different lenders

Stage one of the project was complete within 12 weeks and included a fully updated website and the lead distribution engine. Within six months, Crederia processed over 200,000 loans with an average conversion rate of 45% from consumers who landed on their website. Within 9 months Crederia was operating in various territories including Spain, Poland and Czech Republic with over 50 different lender integrations.

Technology stack

  • Python
  • Django
  • PostgreSQL
  • RabbitMQ

Testimonial

Layertech developed a custom lead distribution system which is the core of our business operation. The end-result exceeded our expectations and has proven to be a stable piece of software. Their ongoing commitment and support enables us to focus on what we do best - generating leads.

James Hewitt (Crederia / Quantoro LTD)

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